From October 23 to 25, thousands of education industry giants and well-known brands gathered to attend the 80th China Educational Equipment Exhibition 2021(CEEE 2021) held in Chengdu, Sichuan province. Phenix Optics also participated in the exhibition in the booth No. 15009 in Hall 15 of Western China International Expo City with an area of 90 square meters.

The exhibition takes on a brief yet sophisticated form to set off high-tech products, making full use of modern advanced scientific and technological innovations so as to highlight the performance of Phenix’s products and attracts attention, which greatly enhances the overall corporate image.

Mainly displayed on the show were products in the field of general education, which not only expanded the existing product series, but also greatly enhanced the comprehensive competitiveness of the product. The novel, unique, and exquisite product obtained unanimous recognition and praise from both regular and new customers. The most eye-catching was the high-performance "AI microscope + teaching interactive operating system" launched by Phenix last year. AI interactive teaching system can achieve rapid and accurate scoring for examination, unified management and feedback of interactive teaching data and an improvement in education efficiency. At the same time, a new high-end product of BMC600 series microscope developed by Scientific Instrument BU was also exhibited. With a tad of Phenix elements in the new design and a reasonable layout, the product is completely refreshed compared to its predecessor. The launch of the product laid a solid foundation for Phenix microscope to march into high-end products and the optimized optical performance in almost all aspects enables an angle of view of up to φ25mm. BMC600 series was originally designed to be a biological microscope and was also modified and expanded to a digital microscope This paved the way for future business opportunities in universities and research institutions for Phenix.

In this educational exhibition, all the staff of Scientific Instrument BU, as well as other relevant personnel in the company actively put forward ideas and worked exceptionally hard, showing and exhibiting excellent team spirit and cooperation awareness. Thanks to the unremitting efforts of the marketing managers of Scientific Instrument BU, negotiations with nearly 100 potential customers were achieved during the exhibition, and the results were much more than expected.